Student-first AI tutor for high-stakes exams
Marvely
Exam-grade speaking practice that brings GCSE (UK), AP Spanish (US), IELTS (global) and other exam-based scenarios to life.
Marvely is the world's first AI speaking tutor for high-stakes exams, delivering instant, personalised rubric-aligned feedback while teachers see live transcripts to inform their teaching.
Validated in UK schools and already selling across the UK, Thailand and Colombia.
Why it wins
Exam-based scenarios
Carefully crafted scenarios with content mapped to each board so learners rehearse the exact speaking prompts they will face.
Exam-based feedback
Students receive instant scores matched to the exam rubric plus personalised feedback on how to improve their grade for every spoken phrase.
Teacher co-pilot
Live dashboards and instant transcripts to help teachers plan interventions faster and reduce workload stress.
Advocacy-led growth
Social media, micro-influencers and teacher ambassador programmes create network effects long before paid media fatigue sets in.
Learner experience walkthrough
Landing page โ pick a language
Students arrive on a hero screen inviting them to choose which language they want to master.
Teacher experience and dashboards
Marvely keeps teachers firmly in the loop with live transcripts, cohort analytics and exam rubric alignment so they can personalise instruction without adding workload.
- Use our exam-aligned scenarios or instantly create your own with our AI-powered custom scenario builder.
- Class dashboards highlight who needs intervention, which objectives are on track and what scenarios were attempted.
- Teachers can assign scenarios, monitor completion and download evidence directly for moderation.
Screenshot: Teacher dashboard summarising scenario completions, rubric scores and next-step recommendations.
Market opportunity
GCSE, IGCSE and IB โ UK and International British Schools
The British curriculum language learning market spans UK schools and thousands of international schools worldwide, creating a substantial opportunity for exam-aligned AI tutoring.
- 10.2 million students study languages at UK and International British schools offering GCSE, IGCSE, and IB curricula.
- The British Curriculum holds 28.38% of the global K-12 international schools market, valued at $18.14 billion in 2024.
- With schools paying ยฃ999 per year and 10% of students subscribing at ยฃ4.99/month, the annual market opportunity reaches ยฃ81.5 million.
- International schools are rapidly adopting digital tools, with the market projected to grow at 6.93% CAGR, creating expanding demand for AI-powered language assessment.
A beachhead into the AI tutoring market
Marvely is our strategic entry into the emerging multi-billion dollar student-at-home AI tutoring market, starting with a focused monopoly play in exam-aligned language speaking practice.
10x better than competition
- We're 10x better than competitors in a defensible niche: AI-powered speaking practice for high-stakes language exams (GCSE, AP Spanish, IELTS).
- Once we dominate this niche, we'll expand into other subjects using the same infrastructure.
- For partners: dominate a niche, build network effects, then expand systematically with predictable unit economics.