Student-first AI tutor for high-stakes exams
Marvely
Exam-grade speaking practice that brings IB, GCSE, IELTS and TOEFL scenarios to life.
Marvely pairs natural-language AI conversations with exam-specific rubrics so every learner receives instant, personalised feedback while teachers see live evidence of progress. It is the cornerstone of Zzish’s pivot to the £1.2b student subscription market.
Validated in UK schools and already selling across the UK, Thailand and Colombia.
£64b
Global online language TAM by 2029
Technavio Dec 2024 projection
£1.2b
Initial Marvely focus
10.2m secondary students in UK/British international schools at £9.99 per month
£9.99
Student subscription per month
Schools can bundle £499 per year for 20 teachers and 1,000 students
5
Paying schools across 3 continents
Thailand, UK and Colombia already live
“
Marvely is like having a live teaching assistant always available for the individual needs of every student.
Why it wins
Exam-rubric mastery
Covers IB, GCSE, IGCSE, IELTS, CEFR, ACTFL and TOEFL with content mapped to each board so learners rehearse the exact speaking prompts they will face.
Teacher co-pilot
Live dashboards, transcripts and AI-written feedback help teachers plan interventions faster and reduce workload stress.
Learner-first AI journeys
Scenario walkthrough guides students from choosing a language to receiving phrase-level corrections, nudges and confidence boosts.
Advocacy-led growth
Social media, micro-influencers and teacher ambassador programmes create network effects long before paid media fatigue sets in.
Own the premium AI speaking coach category
Strategic partners unlock student ARR without losing the school sales motion.
- Marvely is the only tool delivering accurate, rubric-aligned feedback for every spoken phrase while keeping teachers in the loop.
- Schools organically promote the app in class, then students subscribe independently for £9.99 per month to continue at home.
- Teacher licences (£499 per year) and sponsored bundles (£60k per year for 500 students) let partners land-and-expand with predictable pricing.
- The same Pushalize infrastructure that powers our games underpins Marvely, so strategic allies can extend it to other subjects quickly.
Evidence of impact
Cross-continent proof
5 pilot schools
British International School Phuket, Godolphin and Latymer, William Edwards, Abbey College Cambridge and Quality Tech Institute have all paid to deploy Marvely.
Teacher outcomes
Pilots report Marvely acts like a live teaching assistant—freeing teacher time while boosting listening and speaking confidence.
Monetisation leverage
£60k per school
When a school underwrites 500 students at £9.99 per month the annual value hits £60k, in addition to the base £499 licence.
Brand momentum
Marvely social channels now generate thousands of engagements per post, seeding low-CAC demand for the student subscription.
Learner experience walkthrough
Landing page – pick a language
Students arrive on a hero screen inviting them to choose which language they want to master.
Teacher experience
Teacher experience and dashboards
Marvely keeps teachers firmly in the loop with live transcripts, cohort analytics and exam rubric alignment so they can personalise instruction without adding workload.
- Phrase-level feedback mapped to IB, GCSE, IELTS, CEFR and more, ready to drop into evidence portfolios.
- Class dashboards highlight who needs intervention, which objectives are on track and what scenarios were attempted.
- Teachers can assign scenarios, monitor completion and download audio evidence directly for moderation.
Screenshot: Teacher dashboard summarising scenario completions, rubric scores and next-step recommendations.
Social + ambassador flywheel
High-engagement students feed the paid funnel while teachers champion adoption.
Micro-influencer content driving 10k+ likes per post
- Creative TikTok, Instagram and Facebook campaigns invite students to request credits and share progress.
- Teacher ambassador and CPD programmes keep Marvely in front of MATs, British international schools and exam boards.
- Webinars, conferences and community channels convert advocates into paid subscribers with minimal CAC.
- Bridge funding underway to prove CAC/LTV ahead of a larger growth round at £10m pre-money.